Peregrine

Refreshing the Transformation Leaders

Design Direction
Branding
Art Direction

Client

Ocado

Industry

Retail Grocery

Role

Design Lead

Peregrine helps organisations in the public and private sectors – including retail, energy, aerospace and defense – to  build skilled workforces for technology and change programs. They offer talent strategy development, award-winning diversity initiatives, industry-accredited training through the Peregrine Academy, skills assessments, and consultancy services, for clients such as the Home Office, Chanel and Coca-Cola.

Peregrine worked with Made By Savage to explore ways to expand their existing branding, and bring clarity and consistency across all their communications.

Brand Guidelines
Establishing a robust set of core guidelines was essential for taking Peregrine's visual identity to the next level. These guides provide structure for design, build recognition, and unify communications across platforms, ensuring the brand always projects consistency, strength, and a clear expression of its values and long-term vision.